In a world dominated by digital marketing and communication, print materials might seem like a thing of the past. However, for Small and Medium Businesses (SMB’s), utilizing print can still be a powerful tool in your marketing arsenal. In this blog, we will share valuable tips on cost-effective printing solutions and how to optimize your print workflows to make the most out of your resources.
1. Assess Your Printing Needs
Before investing in an MFP printer/copier, it’s crucial to carefully evaluate your printing requirements. Taking the time to understand your needs will empower you to make informed decisions, ensuring you select the most suitable printers, paper, and ink for your business. It’s essential to identify the types of documents you frequently print and estimate the volume of printing you expect on a regular basis. American Lazer – CommSat’s research has demonstrated that underestimating copier/printer volume can result in a costly mistake, making it even more crucial to conduct a thorough assessment before making any investment.
2. Embrace Eco-Friendly Printing
Sustainability is a growing concern for both customers and businesses. Consider investing in eco-friendly printers and recycled paper options. Eco-friendly printing and energy-efficient printers not only reduces your environmental impact but can also be cost-effective in the long run. Plus, promoting your commitment to sustainability can enhance your brand image and attract environmentally-conscious customers.
3. Choose the Right MFP/Printer/Copier
Selecting the appropriate printer is crucial for cost-effective printing. For most small businesses and startup offices, a multifunction printer (MFP) that combines printing, scanning, and copying functionalities can be an excellent choice. MFPs like our Kyoceras can save space, reduce energy consumption, and streamline your workflows. Choosing a machine solely based on cost, can result in additional spending of more than $200 more per month, just on ink! Properly specified machines should last about 3.5 years, saving the customer up to $2,400 per year.
4. Leverage Print Management Services
Outsourcing print management to a reliable service provider can significantly benefit your business. Managed print services can optimize your printing processes, ensure efficient use of resources, and provide proactive maintenance, all of which contribute to cost savings. This frees up your team’s time to focus on core business activities. Read about American Lazer – CommSat’s managed print services here or contact us for a quote.
5. Set the Default to Black and White
Setting your default printing mode to black and white can effectively reduce unnecessary expenses related to ink and toner consumption. Most everyday business documents do not require color. By making black and white the default setting, you ensure that your employees are mindful of their printing choices, leading to a noticeable reduction in color printing expenses since it costs 5 – 20x more per page to print in color. This tip could save you thousands of dollars over the life of the printer!
6. Use Duplex Printing
Set your printers to default duplex printing (printing on both sides of the paper) for internal documents. This simple adjustment instantly reduces paper consumption and can cut your paper costs in half.
7. Monitor Printing Usage
Keep track of your printing habits to identify areas for improvement. Many printers come with built-in tracking features that allow you to monitor usage and identify wasteful printing practices. Analyze the data periodically to find ways to optimize your printing workflows further.
Incorporating print materials into your marketing strategy can be a cost-effective way to reach your target audience and stand out in a digital world. By assessing your printing needs, embracing eco-friendly practices, choosing the right printer, and optimizing your print workflows, your small business or startup can save money and reduce its environmental footprint. Reach out to American Lazer – CommSat to find the right solution for your business here or contact us at (866) 922-9003.